The 2013 Peugeot 301 arrives in 9ja

AP France in collaboration with M.S. and Sons has unveiled the new Peugeot 301 to the public  in Abuja.

Group Managing Director (GMD), ASD Motors, Alhaji Shehu Sani Dauda who unveiled the new 301 on behalf of AP France and M.S and Sons said the car was made from over 120 years of automotive experience and stands out in terms of safety, space and comfort.

He described the new 301 as a rugged car with enough room and comes at an affordable price, “with the new 301, Peugeot would adequately compete in the Nigerian automobile space, he said.

According to him, “Peugeot wants to use this car to make a statement that we are back. By we are back I mean that we have been absent for about a year. Our clients have been requesting us to be present in the sedan lower earning segment of the automobile sector. The coming of this car is to tell you that we have a new global initiative that is produced and suitable for clients’ world-over. We produce for the global market now, not just for segments like Europe and Africa.” The ASD boss disclosed that the 301 has been unveiled in countries like Dubai, Kuwait, China and other Asian countries, adding that the manufacturer targeted more of Africa.

The elated ASD Group Managing Director noted, “The 301 is rugged, spacious and affordable. One thing people should understand about this car is that it is very affordable and cheaper than most of its competitors. “While most other cars in this category go for above N4.3m, our product is about N3.5m. We are going to have another entry product which will come with a 1.2litres engine that will priced less than N3m. You can imagine what the impact will be? We intend to make it affordable. We intend to make all Peugeot lovers we lost to come back and to also make them know we are thinking of them.”

Speaking further 301’s fantastic features, the GMD revealed that the slogan of the new car is ‘Know how’ and that it is now on sale. He disclosed that the new bride has great promise in style and quality that can stand the test of time.  The 301 is the car of today and the future in view of its robust design that inspires confidence, stability and durability. 301, he said, provides comfort for its passengers “and as if these unique qualities are not enough, it exudes great space and opulence”. The Allure, which has a  1.6 litre 115hp  engine capacity is the top range while an Active with same capacity and 97hp is the middle range. Access which is the lower range has a capacity of 1.2litre and power rating of 71hp.

The Peugeot 301 is compact sedan aimed at capturing its audience with a good looking interior, high ride height, a fair amount of features and elegant aesthetics, however whether that is enough to lure its customers to put down its N3.5Mill asking price.. Oh well, sales numbers will tell.

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